New Life Spectrum Introduces Updated Reef-Cell Micro-Encapsulated Food.

San Diego, California — Sept 9th, 2016—New Life International, creator of New Life Spectrum® aquarium foods, has introduced an updated version of it’s micro-encapsulated reef powder food at the 2016 Marine Aquarium Conference of North America (MACNA) in San Diego, California.

Reef/Cell is designed for SPS stony corals and filter feeding invertebrates, with food particle sizes from ten to 80 microns, with 80% of particles 50 microns or less. This is equivalent to the size of most phytoplankton and zooplankton. The micro-encapsulation process creates a non-polluting, water-stable particle that tends to be neutrally-buoyant in salt water and stays in an aquarium water-column for an extended time. Micro-encapsulation is a process developed in the pharmaceutical industry in which micro-particles of nutrient are embedded in a matrix of water-stable binder such as alginate.

“The micro-encapsulation process is really exciting and makes possible foods that aren’t doable any other way,” said Ian Tepoot, President of New Life International (makers of Spectrum®).

“In the ocean, corals live in a sort-of plankton soup, so the lower nutrient density isn’t a problem. But when you are feeding just twice a day, nutrient density suddenly becomes very critical. Reef-Cell has at least ten-times the nutrient density per particle of plankton.”

New Life Products benefit from their Spectrum Nutrition Formula that is the basis for their high-nutrient foods. Reef-Cell is an updated product replacing the original product formerly-known as Nutri/Cell.

“The name was not as descriptive as we’d have liked, and became confused with other products we had” Tepoot stated, “we felt having ‘Reef’ right in the name was important.”

Reef-Cell also now comes in a smaller 15 gram package, which is suitable for home coral reef aquarium enthusiasts and nano-tank owners. The particulate food is recommended at 1cc of powder per 30 gallons as a starter amount with the quantity adjusted based on the hobbyist’s observation. Thus, a small package is preferable for many consumers. A 40g package is also available.

Press Contacts:
Ian Tepoot
New Life International
ian@nlsfishfood.com
Office: (305) 245-1906

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